Make your account private

With a private account, only followers you approve see your posts, stories and lists.

1. Open Settings and privacy, then Privacy.
2. Turn on Private account.

When your account is private:

• New followers need your approval. See Accept or delete follow requests.
• Your name, username, profile picture and bio are still visible to everyone.
• People who already follow you keep following you. Remove anyone you don't want with Remove a follower.

Note: Business and organization accounts are always public.

Updated 11 November 2026