Promote a post

Pay with Gems to show your post to more people.

1. Tap … on your post, or open Settings and privacy › Promote.
2. Choose your goal and audience. See Choose who sees your promotion.
3. Set your budget in Gems and how long it runs.
4. Review and tap Promote.

Promotions are reviewed before they start. Promoted posts are labelled Sponsored.

Updated 11 November 2026